About Heros


Naturally wood!

In the little village of Lam, love and care are lavished on the manufacture of quality "Made in Germany" products made from the natural material of wood. Heros offers a wide choice of wooden toys, such as building blocks, construction and baby toys that encourage creative play and stimulate children perfectly.
Heros only uses beech wood which is FSC 100 % certified. FSC 100 % is a system which transparently and independently ensures sustainable forest management.

  • Playing Fun and Safety

    Children's requirements are at the heart of product development. Our wooden toys entertain children, provide long-lasting play enjoyment and promote the fine motor skills, dexterity, creativity and imagination. Wooden toys for babies stimulate and and encourage experimentation.
    In order to be able to guarantee the safety of our products, we manufacture only in our own production plants. In this way, we can make sure that all applicable safety standards in the fields of toy safety, quality assurance as well as environmental and social legislation are met.
    All wooden toys are tested regularly by independent testing institutes.

  • The Heros Story

    • 14th century: A saw mill starts production at the location of today’s company headquarters in Lam in the Bavarian Forest.
    • 19th century: Matches are produced industrially.
    • 1903: HEROS (Hermann Rossberg GmbH & Co. KG) starts manufacturing educationally valuable toys out of high-quality hardwood.
    • 1965: A new, more spacious production hall starts operation.
    • 1990: A new dispatch area is built.
    • 1995: HEROS extends its business towards Eastern Europe.
    • 2007: The wooden toy manufacturer Lorenz GmbH from nearby Bad Kötzing is now part of HEROS
    • 2010: The SIMBA DICKIE GROUP incorporates the company which has gone bankrupt, thereby saving more than 70 jobs.
    • 2013: The HEROS baby is added to the product range.
    • 2014: HEROS chain building blocks are awarded the Toy Award in the Baby & Infant category.
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  • Made in Germany

    Two radar stations dominate the Großer Arber summit, and the slopes are bustling with skiers and snowboarders. The dense forests which are lush-green in summer are covered with snow. The Bavarian Forest is known for its trees, and it used to be so dense that only after 1000 AD did humans settle there. Today nature returns: Lynxes again creep through the undergrowth, and in the Bavarian Forest National Park there are even bears. It is in this area of natural beauty, in Lam to be precise, that Heros produces its wooden toys with lots of passion. Heros only uses paints which conform to strict standards. All products are made out of high quality beech wood which is grown from well-managed forestry.

  • Heros is awarded internationally recognised novelty award.

    Toy Award 2014 for the chain building blocks in the Baby & Infant category.
    The "Toy Award“ for novelties, granted by the "Spielwarenmesse®", is an internationally recognised award which is given by a competent expert panel. The Toy Award criteria are, among others: Playing fun, originality, safety, workmanship and quality.

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